The Golden 5 keynote
Since 1999 in Maltese real estate. Now I show you the system the best agents never share.
A keynote for agency teams, sales floors and property conferences, on how leads actually become sales.
Track record
Former CEO, RE/MAX Malta
Award of Excellence
Global Region of the Year
250+ agent network
You have leads. You have had leads for years.
What you do not have is a system that tells you which one to call first, what to say when you do, and how many times to try before you move on.
So the hot one goes cold while you chase the wrong one.
Most agents were never taught this. They learned the job by copying whoever sat next to them, bad habits and all, then wondered why a good month is always followed by a bad one. Good people with real talent, failing on bad systems, quietly deciding they were never good enough.
I have watched that happen in this market since 1999. From the desk, to running RE/MAX Malta as its chief executive, to building a network of 250+ agents across the islands. Some became the best on the islands. Most did not, and it was almost never about talent.
It was about whether anyone ever showed them a system.
The Golden 5 · S.P.A.C.E.
From hoping a lead converts, to knowing which one will.
Five gates, in order. The same five sit under the keynote, the online course, and the standard a buyer gets when I match them to the top 1% of my network.
S
Speed
Respond in the first five minutes.
The agent who calls first usually gets the client. Speed is the whole advantage, and almost nobody uses it.
P
Persistence
Follow up five times or more.
Most sales need several touches, not one. The 5-5-5 rule: five contacts, five follow-ups, five social touchpoints, daily.
A
Attention
Personalise every interaction.
Generic outreach fails. Segment by stage, area, and what actually motivates the person, so the message is about them and not about your listing.
C
Criteria
Score leads. Not every lead gets the same hour.
Not all leads are equal. Score them, then spend your hours where they pay, and stop apologising for not chasing the ones that never will.
E
Everything in one place
Centralise with a CRM. Not four apps and a notebook.
If it lives in your head, a notebook, or three different apps, it is already leaking. One place, or it does not exist.
From a buyer
[TESTIMONIAL: buyer quote on being matched and supported]
[Buyer name] · [Area bought in]
From an agency or event
[TESTIMONIAL: agency owner or event organiser, with a specific result]
[Name] · [Agency or event]
You can keep guessing which lead is worth your morning. Or you can bring the framework into your room.
If you book me to speak and I do not deliver what we agreed, tell me and we sort it out.
[FILL: booking link · keynote length and format · your actual terms]